A retail presentation concept for a leather goods brand, combining art direction, spatial design, custom display concepts and visual merchandising.
Retail Design / Spatial Design / 3D Visualization
Hidesins explores how a brand's identity can be expressed through its physical presentation environment. The concept brings together product display, furniture and spatial composition to create a coherent setting for a leather goods collection.
The project develops the space and its display elements as a unified visual system. Furniture, product displays and spatial arrangements are considered together, with visual merchandising guiding the relationship between the products and their surrounding environment.
My contribution covered art direction, spatial and furniture design, display creation, visual merchandising, 3D modeling and photorealistic rendering. The environment and custom elements were modeled in Cinema 4D, with the proposed retail experience rendered in Corona Renderer. The work included developing the presentation environment and visualizing the proposed retail experience.
