AboutParis, France

Beyond categories.
Built around ideas.

The studio

SUPERFLUO STUDIO is an independent multidisciplinary creative studio shaped around experience in art direction, visual communication, branding, 3D, product design, digital experiences and new technologies.

Led by designer and creative director Giulia Evita Azzini, the studio works as one connected practice rather than a collection of disconnected services.

Based in Paris and open to international collaboration, the studio connects physical and digital design through one precise creative direction. The goal is not to add more, but to create the element that gives an idea meaning, emotion and identity.

Working principles

One point of view. Many possible forms.

/01

Direction before decoration

Every project begins with the idea that should hold it together. Medium, form and technology follow that direction.

/02

Physical meets digital

Identity, object, image, space and interaction can belong to the same coherent experience instead of separate disciplines.

/03

Technology as material

3D, code and emerging tools are treated as creative materials: used with purpose, tested carefully and never added for effect alone.

Across disciplines

Creative direction and identity can continue into packaging, product, visualization, spatial work, websites, applications and tailored automation. Each discipline remains specific; the experience stays connected.

Explore the practice
Giulia Evita Azzini, founder and creative director of SUPERFLUO STUDIO, smiling in a candid black-and-white portrait.

The person behind SUPERFLUO.

Giulia Evita Azzini.

Founder & Creative Director

Italian-born and based in Paris, Giulia Evita Azzini is a multidisciplinary creative director working across art direction, visual identity, 3D design and digital experiences.

Her practice has evolved through different disciplines, from traditional design and visual storytelling to interactive technologies and creative development.

SUPERFLUO brings these experiences together in one independent studio, driven by curiosity, experimentation and the belief that an idea doesn't have to fit into a single category to become something meaningful.

Independent creative practice — Paris, France