AMaze

AMaze x Martellato is a playful chocolate mold concept inspired by the world of games, combining creative research, product design and three-dimensional visualization.

AMaze project hero image.
Category

Product Design / 3D Design

The Concept

AMaze explores the relationship between play and confectionery design. The concept translates a playful idea into a chocolate mold, giving a familiar product a distinctive identity through shape and an unexpected creative approach.

Design Approach

The design process combines initial drawings, product research and the exploration of three-dimensional forms. Material considerations and visual studies help develop the object while maintaining a clear connection between the playful concept and its physical expression.

Creative Development

My contribution included conceptual research, sketching, product design, 3D modeling, material exploration, photorealistic rendering and visual direction. Cinema 4D supported the product modeling and material studies, with the final visualizations rendered in Corona Renderer. The work developed the initial idea into a complete product concept and visual presentation.

Production Credits

3D Modeling & Visualization
Cinema 4D
Rendering
Corona Renderer
Creative Direction & Design
Giulia Azzini